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Three Social Media Needs for Small Business

In today’s world, marketing isn’t just done in the old traditional ways anymore. That goes without being said (I would think). However, many small businesses miss out on what marketing has to offer. You need to be creative, interactive, and social if you want to maximize your full potential as a business. Phoenix Blue excels at this and is a partner you can trust when it comes to new age marketing. Now, that’s a shameless plug if I’ve ever heard one. But I really believe that. Social media is a big piece of the marketing puzzle and we love it. Did you know that social media is much more then posting about new products or services? More then letting people know what hours of the day you’re open? Social media is much bigger and deeper than that and there are some key elements you need to take advantage of if you want to maximize your profits while building relationships with your customers. So that brings us to three needs that small businesses can use to grow their social media and maximize their online marketing efforts.

Firehouse Subs1. Design and Branding on Facebook

Customized tabs, branded Facebook cover arts, and a branded and clear profile picture are vital to maximizing your full potential on Facebook. Customized tabs give you visibility, attraction, and a visual tool to help your page become more interactive and appealing to consumers on Facebook. It’s a great way to build a “mini-website” within Facebook. You can create tabs to give people information while making it visually attractive. Customized cover arts and a branded profile picture will take your branding to a whole new level. I know we harp on this a lot if you read our blogs, but it matters for credibility and professionalism. Much more than that, you should care about branding. Long term, it matters!

Social Content2. Strategic Posting Plan

Having a strategic posting plan will make it or break it for you on social media. You can’t have a successful social media marketing campaign just on popularity alone. Well, unless you’re Kim K. But since most of us aren’t, having a plan matters a ton. How many times have you seen celebrities or politicians tweet or Facebook something that wasn’t strategic and it came back to bite them? It’s happened more times that we can count. How you go about posting matters, when you’re posting and what content you are posting all matters. Get a plan and stick with it.

3. Partnerships

Creating partnerships in social media can really go a long way, especially for small business. It allows you to work with other companies in cross-promotions, contests, and sponsorships. Each follower on your pages matter because they are people, not a number. And they like your page for a reason and probably have friends and family that could be potential followers too. The strategy for this will vary depending on what type of business you run, but it’s something that works well when done right. Creating partnerships with other friends and companies could double or triple the amount of people you could potentially reach otherwise. And that, my friends, can be worth a lot of money. We’ve done several contests where we involved our clients and partners that turned out great. So, don’t burn your bridges and take care of the people around you. The more friends and partnerships you make, the more value your posts will have.

If you want more information on this, don’t hesitate to contact us. Be sure to sign up for our email newsletter today for more tips on how social media can help your business.

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JD Duran


From The Rail to Your Radio

I grew up in the middle of a town in Michigan and we didn’t see very many horses.  And it wasn’t part of my culture at all for most of my life. When I moved here to Kentucky it was very much a culture shock to me and I found out horses are big here. I guess that’s why they call it the horse capital of the world. I still didn’t know much about horses or horse racing but it was obviously a very popular thing here and it caught my attention a little bit. And I loved the idea of horses being athletes and being treated and honored as such.

In 2009 I started working for the Horse Racing Radio Network (HRRN)  which is based here in Lexington, KY and I started learning a ton and really falling in love with the sport. HRRN is owned by Mike Penna and is one of the best stand-up guys I know. He’s very good at broadcasting and getting people excited about the sport and what’s going on.  His co-host is Jude Feld who used to be a trainer and has some amazing insight into the sport. They have a weekly radio show on Saturday mornings at 8AM called the Equine Forum. It’s a great show to learn more about horse racing, gain some great insight on how to bet and what to expect from the horses. I know 8AM is early on a Saturday! But it’s worth getting up and listening to the show for a few hours! These guys are awesome and I promise you won’t regret getting up to listen to them! They also travel to broadcast the biggest races during the year. You can hear them at all the Triple Crown races, the Breeders’ Cup World Championships, and everything in between.  And they are very entertaining and fun to listen to! So many times I’ve heard of people turning off the sound to a TV broadcast and listing to HRRN as the audio as they watch certain races.

I’ve loved getting to work with HRRN! These guys are awesome and even as an average fan of the sport you will really enjoy it! So if you want to follow horse racing or even are just interested, give these guys a shot! Check them out at www.horseracingradio.net, on Facebook at Horse Racing Radio Network, and on Twitter @HRRN!

Phoenix Blue Marketing and Advertising Is Here

Phoenix Blue is here and we are ready! We are not only a marketing and advertising company but we are a company that wants to change peoples’ lives. In order to do that you need to connect with your clients and consumers on a personal level. And that is what Phoenix Blue is all about. The Phoenix represents many things, but one big thing it represents is new beginnings. And we want to help that happen in people. Whether you’re a business, a church, or a charity we want to help bring something new in your life that will not only impact you but also the people around you. We will host events and different things in our communities in order to bring in money so that we can give it to the foundations and organizations that need it to change our communities. And we want to partner with you.

If you’re a charity or business that wants to be involved, let us know. We would love to do something with you.