In today’s world, marketing isn’t just done in the old traditional ways anymore. That goes without being said (I would think). However, many small businesses miss out on what marketing has to offer. You need to be creative, interactive, and social if you want to maximize your full potential as a business. Phoenix Blue excels at this and is a partner you can trust when it comes to new age marketing. Now, that’s a shameless plug if I’ve ever heard one. But I really believe that. Social media is a big piece of the marketing puzzle and we love it. Did you know that social media is much more then posting about new products or services? More then letting people know what hours of the day you’re open? Social media is much bigger and deeper than that and there are some key elements you need to take advantage of if you want to maximize your profits while building relationships with your customers. So that brings us to three needs that small businesses can use to grow their social media and maximize their online marketing efforts.
1. Design and Branding on Facebook
Customized tabs, branded Facebook cover arts, and a branded and clear profile picture are vital to maximizing your full potential on Facebook. Customized tabs give you visibility, attraction, and a visual tool to help your page become more interactive and appealing to consumers on Facebook. It’s a great way to build a “mini-website” within Facebook. You can create tabs to give people information while making it visually attractive. Customized cover arts and a branded profile picture will take your branding to a whole new level. I know we harp on this a lot if you read our blogs, but it matters for credibility and professionalism. Much more than that, you should care about branding. Long term, it matters!
2. Strategic Posting Plan
Having a strategic posting plan will make it or break it for you on social media. You can’t have a successful social media marketing campaign just on popularity alone. Well, unless you’re Kim K. But since most of us aren’t, having a plan matters a ton. How many times have you seen celebrities or politicians tweet or Facebook something that wasn’t strategic and it came back to bite them? It’s happened more times that we can count. How you go about posting matters, when you’re posting and what content you are posting all matters. Get a plan and stick with it.
3. Partnerships
Creating partnerships in social media can really go a long way, especially for small business. It allows you to work with other companies in cross-promotions, contests, and sponsorships. Each follower on your pages matter because they are people, not a number. And they like your page for a reason and probably have friends and family that could be potential followers too. The strategy for this will vary depending on what type of business you run, but it’s something that works well when done right. Creating partnerships with other friends and companies could double or triple the amount of people you could potentially reach otherwise. And that, my friends, can be worth a lot of money. We’ve done several contests where we involved our clients and partners that turned out great. So, don’t burn your bridges and take care of the people around you. The more friends and partnerships you make, the more value your posts will have.
If you want more information on this, don’t hesitate to contact us. Be sure to sign up for our email newsletter today for more tips on how social media can help your business.
Follow me on Twitter!
JD Duran
