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Why Social Media Matters

I used to work for a company that had some really great people that I really loved working with a ton.  It was a great company but I think they missed out on their full potential.  They didn’t invest in social media at all and I tried urging them to invest in it.  As my time with them went on I invested as much time into it as I could.  And the best part?  I could see it making a difference.  Their Facebook pages looked great with customized tabs, their Twitter page had solid backgrounds and were being used often, and LinkedIn started to create some buzz.  The hard part was if I didn’t do it though, no one else would have.

Today, social media is such a huge tool that you don’t want to miss out on. I’ve seen businesses make sales just on Facebook alone. At some restaurants, you can get a reservation using Twitter.  One of the biggest things I’ve ever seen on social media is Macy’s $1 Million Makeover contest.  You can check out the intro video here: http://ow.ly/7yad6

The contest was completely done on social media.  You had to enter on Facebook in which thousands and thousands of people entered.  Voting for the contestants selected was all done on Facebook and Twitter and all marketing efforts was done solely on social media.  It became a huge success just using the power of social media.  And while I realize Macy’s is a big corporation, it’s a great example of the power social media has.

Social media will grow your business.  It’s important so invest in it.  Take the time and money to pour into this and I promise you will start to see some amazing results! I leave you with this article.  Great article on a company that went from no social media to realizing how vital it was for them.  Check it out: http://ow.ly/7yaI8